By Victor Pelevin
Translated from the Russian, this razor-sharp satire on shopper tradition, Russian kind, follows the impossible to resist upward push of a Moscow ads copywriter, who specialises in adjusting Western ads to the jap mentality and promoting Pepsi, Seven-up, Gucci, Mercedes and Reebok to the emerging heart classification.
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Extra info for Babylon
But it would be foolish to insist on matters of such petty detail now that we know for certain that the entire plan of existence, in which journals are published and armed forces engage in action, is simply a sequence of moments of awareness, united solely by the fact that in each new moment the concept of the preceding moments is present. Although from time without beginning this sequence remains unbroken, awareness is never actually aware of itself. Therefore the condition of man in this life is lamentable.
The uncompleted Soviet ziggurat rose up in his memory in such minute detail that he felt the forgotten tingling sensation of the fly-agaric run through his fingers several times. The mystic force had gone a bit over the top this time in presenting so many signs at once to his startled soul: first the poster with the palms and the familiar line of text, then the words 'tower' and 'lottery' that Khanin had used several times in a few minutes as though by chance, and finally the name 'Babe', which had alarmed him more than anything else.
Is that a flying saucer or something? ' asked Tatarsky, a vague memory of something connected with mushrooms and Gireiev nudging briefly at the edge of his awareness. ' The girl twisted her lips into a wry expression. 'When you throw a frisbee with a blue letter "hum", you're not simply throwing a plastic disc, but accumulating merit. ' 'A-ha/ Tatarsky drawled uncertainly. ' the girl said, raising her eyebrows. ' 'I'm buying,' said Tatarsky. 'But I have to know what I'm buying. ' The girl sighed.
Babylon by Victor Pelevin